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Marketing data and automation

See which marketing drives orders

Getting visits but few orders? Losing touch after the first purchase? WESWOO builds campaign pages, email follow-ups and reporting to support what happens after customers arrive.

Where customers come from and what they buy

Look beyond visits: where shoppers leave and which campaigns lead to purchases.

Customer content

Content, ads and landing pages should address the same customer problem.

From a visit to an orderIllustration
View
Cart
Purchase
Understand what customers need
Analytics
Email
Team alerts
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Ads, email and orders should reconcile.

Group customers by stage so the same person is not contacted repeatedly.

The more tools you use, the clearer the path from ad to purchase needs to be.
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See customers and orders clearly first

Make the most of the visits you pay for

An offer in the ad is missing from the page. A signup never gets a welcome. We fix those gaps instead of simply adding more tools.

  • Teams can see the data they need
  • Different customers get relevant content
  • See the journey from browse to purchase
  • Someone follows up when something fails
See where shoppers leaveIllustration
Shopping stepWhat we examine
View productProduct interest
Add to cartBuying intent
Start checkoutShipping or payment friction
Complete purchaseCampaign purchases

Use the available data to decide which page needs attention.

What WESWOO can connect

From the first visit to the next purchase

Email that looks like your brand

Reusable templates for launches, offers, welcome messages and shipping updates, designed to match your store.

Order status syncIllustration
ShopifyMarketing
Order ID
#1048
Order status
Paid
Marketing consent
Not given

Syncing an order does not grant marketing permission.

Remember what customers bought

Connect purchase history to email and support tools for product guidance, relevant accessories and replenishment reminders, respecting marketing preferences.

Who handles exceptionsIllustration
Example team alert Order #1048 has not shipped

Past the agreed handling time. Notify the order owner.

What belongs in the alert?

Order link, exception reason, owner and due time, so the recipient can act.

Follow up before customers chase

Alert support to delayed shipments and unanswered enquiries, with the order details they need to help the customer.

Pages for your campaignsIllustration
AButton position
BButton position

Design the product story, offer and buying options together.

Give each campaign a relevant page

Build campaign pages that carry through the offer and product story from the ad, then refine them using visits and purchase data.

Before sendingIllustration

hello@yourbrand.com

SPF / DKIM / DMARCVerify sender identity and signing
UnsubscribeRemove opted-out contacts from marketing
What happens after a bounce?

Distinguish temporary failures from invalid addresses. Pause or stop delivery according to the email platform rules.

Get your email programme running

We configure and test your sender setup, signup forms, welcome emails and unsubscribe options. Run campaigns yourselves or arrange ongoing support.

Working together

Start with one campaign and build from there

first step

Help the team know where data comes from

WESWOO confirms who uses the accounts, orders and customer data before deciding which tools to connect.

Step 2

Put automated reach in the right situations

Decide what triggers email, ads or alerts, while keeping key actions such as refunds and price changes manual.

Step 3

Review which marketing is worth continuing

Review orders, customer quality and cost together, not clicks and opens alone.

完成项目

See where shoppers leave

协作团队

Connect ads and email to the right pages

服务客户

Adjust investment by orders and customer quality

Ways to work together

Choose the help you need

As needed

See campaign orders clearly

We set up campaign and purchase tracking so your team can review visits, carts and orders when planning the next campaign.

Customer actions

Start with real shopping actions such as browsing, cart, checkout and purchase.

Check after changes

After page or app changes, check for duplicate customer actions, missing information and correct consent handling.

Discuss data connections
  • Shopify Customer Events
  • GA4 core e-commerce events
  • Pixel and Consent Check

Ads, email and landing pages

Bring customers from search, ads, email and social to the right content or product page.

What customers see

Keep keywords, ads, audiences and landing pages focused on the same buying question.

Content and rule checks

When campaigns change, review email links, landing pages and sending rules so old campaigns do not keep triggering.

Discuss marketing pages
  • Google Ads and Analytics
  • Landing page and event naming
  • Email and social media reach
  • Channel data dashboard
  • Audience and Lifecycle Segmentation
  • Exceptions and task reminders

Review and improve

Review channel-driven orders, customer quality and investment together.

Groups and small tests

Agree on customer groups, metrics and a test period. Compare one change at a time.

What to do next

Use orders, cost, customer quality and content performance to decide what continues.

Discuss ongoing improvement
  • Grouping and automatic triggering
  • Univariate experiment
  • Monthly review and iteration
Can customers buy smoothly after launch

After connection, customers and teams should be able to use it

Customer browsing and buying can be recorded

Customer actions

Use one recording approach for browsing, carts, checkout and purchases across ads, email and the site, so duplicate data does not confuse order reviews.

Understand attributable orders

Order sources

Bring together the source data your ads, email and store can record. We explain gaps rather than treating estimates as a complete picture.

Customers get relevant content

Customer communication

Arrange content by browsing, purchase and customer stage while respecting consent, frequency and unsubscribe choices.

Ads and pages tell the same story

Buying information

Keep search terms, ads, email and landing pages focused on the same product question so customers do not have to guess.

Teams can find accounts and data

Team use

Accounts, naming, dashboards and edit locations are clear so the next person can handle common work.

Someone is alerted when something fails

Daily follow-up

Alert the right owner about failed tasks, important orders and pending work, while keeping human approval before key content is sent.

Common questions

Common marketing questions

Use the same dates, currencies and channel names to view ad spend and Shopify orders together. Attribution windows differ, so explain differences by source instead of forcing the numbers to match.

Yes. First confirm where order and support information is maintained, then bring the needed status into the marketing flow while handling duplicates, failed syncs and retries.

Yes. Share the products, offer and dates. We design the page and buying options to match your ads and email, then check mobile and shopping flows.

Not necessarily. We can improve templates, signup and follow-ups in the tools you already use. If a replacement is needed, we also plan for customer records and subscription preferences.

When something goes wrongIllustration
The order is paid, but the purchase event is missing

Use the order ID to check whether the event was never sent, rejected by the API or filtered as a duplicate.

Scope
Attribution for this order
Before retrying
Confirm it will not count twice

Who follows up when something fails

Failed tasks and important orders alert the right owner.

Exception alerts

Adjust the next round of investment by order sources and content performance.

Start a conversation

Bring your marketing tools and orders

WESWOO first reviews how the site, ad platforms and email tools connect, then identifies which flows suit automation.

  • Review ad spend, store visits and actual orders together.

  • Make search content answer the questions customers ask before buying.

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